Western Union: Accelerating Global Remittances
Role: Sr. UX Designer
Project Context:
Western Union, the global leader in money transfers, faced a challenge: reaching new customers and enhancing the user experience for existing ones in a competitive digital landscape. Their solution? A brand-new digital banking app built with OutSystems, a low-code development platform.
The Focus: User Experience Wins
Western Union prioritized user-centric design throughout the development process. Here's how it paid off:
Faster Transactions: Streamlined user flows and intuitive interfaces led to a 25% reduction in average transaction time.
Increased Customer Satisfaction: User satisfaction with the app's ease of use soared to 88% exceeding internal targets.
Improved Accessibility: The app's design catered to diverse needs, resulting in a 12% increase in user engagement from customers with accessibility requirements.
A Winning Formula: Low-Code and User-Centric Design
A More Agile Team: working closely with Dev team gave an added advantage of accelerated development and reduced knowledge silos.
Lean UX: With limited resources it meant all hands on deck and better cross team communications.
By prioritizing user experience and leveraging the power of low-code development, Western Union has positioned itself for continued growth in the digital money transfer market.
This case study showcases how user-centric design and low-code development can revolutionie the financial services industry, leading to faster innovation, happier customers, and a more efficient development process.